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If you’re running digital marketing campaigns, you already know how messy UTM parameters can get. One person uses facebook, another uses FB, and someone else types FaceBook.com. Suddenly, your Google Analytics or GA4 reports are full of duplicate sources that should have been one. That’s where a UTM management tool makes all the difference. Instead […]

If you’ve ever looked at a really long link in your browser and wondered what all those extra bits mean, you’ve probably seen UTM parameters in action. They look a little messy at first, but they’re one of the most powerful tools digital marketers have for tracking campaigns. Let’s break it down in plain English.

Spreadsheets are the most common method for creating, managing, and tracking UTM parameters. However, they are also the messiest.  Unless you are the only one building and managing the UTMs in your organization, they can be very challenging to manage. But if you still want to manage in a spreadsheet, then we recommend using UTM