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Terms & Conditions

Version: v1.0
Last Updated: September 23, 2025

📌 Quick Summary (for convenience)

By signing up, you agree to these Terms and our Privacy Policy.
Org Admins can see/manage activity within their organization.
We use analytics tools (e.g., Google Analytics, error monitoring) to improve service.
We use industry-standard security, but we cannot guarantee absolute security.
We do not guarantee 100% uptime or availability (hosted on third-party providers).
You are responsible for backups of your own data; we are not liable for data loss.
Subscriptions renew automatically unless canceled.
You own your data, but we need a license to process it and make it visible to your org.
Services are provided “as is,” with liability limits.
Disputes are governed by Washington, USA law.

(Please read the full Terms below for all details.)

1. Agreement to Terms

These Terms & Conditions (“Terms”) govern your use of UTM Manager (the “Service”), operated by Optizent, LLC (“Company,” “we,” “us”).
By creating an account or using our services, you agree to these Terms and our Privacy Policy.

2. Accounts & Organizations

You must provide accurate information and keep your login credentials secure.
You are responsible for all activity under your account.
If you join or create an Organization:
- Org Admins can manage membership, roles, and billing.
- Org Admins can view activity and data contributed by members (e.g., UTM links, templates, audits).
- By joining an Organization, you acknowledge and accept this visibility.

3. Acceptable Use

You agree not to:

Violate applicable laws or third-party rights.
Upload or transmit malicious code, or attempt to bypass security.
Use the Services to store or process unlawful, sensitive, or harmful data.
Misrepresent your identity or affiliation.
Resell or provide access to the Services without authorization.

We may suspend or terminate accounts that violate these rules.

4. Subscriptions, Billing & Taxes

Subscriptions: Fees are billed in advance on a recurring basis until canceled.
Trials: If you don’t cancel before a trial ends, you may be charged automatically.
Upgrades/Downgrades: Prorations may apply.
Refunds: Unless required by law, fees are non-refundable (including partial billing periods).
Taxes: You are responsible for all applicable taxes, except those based on our income.

5. Features, Availability & Changes

We may update, modify, or discontinue features with notice when feasible.
We use analytics tools (e.g., Google Analytics, error monitoring, usage tracking) to understand how the Services are used and to improve performance.
We host the Services on trusted third-party providers and strive for high availability.
We do not guarantee 100% uptime or uninterrupted access. Outages, delays, and downtime may occur.

6. Customer Data & Content

Ownership: You retain ownership of content and data you provide (“Customer Data”).
License: You grant us a limited license to host, process, and display Customer Data to provide the Services and enable org collaboration.
Org Access: Within Organizations, Org Admins may access Customer Data you contribute.
Responsibility: You are solely responsible for ensuring Customer Data is accurate, lawful, and backed up.
While we perform regular backups, we are not liable for any loss, corruption, or recovery of Customer Data.

7. Intellectual Property

The Services, software, documentation, and all associated intellectual property remain the property of Optizent, LLC and its licensors. You are granted a limited, non-transferable right to use the Services under these Terms.

8. Confidentiality

Both parties agree to protect confidential information disclosed during the use of the Services, using the same degree of care as for their own confidential information (minimum reasonable care).

9. Security

We implement technical and organizational measures designed to protect your data, including encryption in transit, access controls, monitoring, and regular backups.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We encourage you to protect your account with a strong password and to keep your login credentials secure.
We are not liable for unauthorized access, hacking, data loss, or breaches beyond our reasonable control.

10. Privacy & Data Protection

Our Privacy Policy describes how we collect and process personal information.

We act as a processor for certain data you submit (e.g., audit files, GA4 IDs) and as a controller for account-level information.
Where required, our Data Processing Addendum (DPA) governs controller-processor relationships.

11. Third-Party Services & Integrations

Some features involve integrations with third-party services (e.g., Google Analytics, BigQuery, WordPress).
Your use of such services is subject to their own terms and policies.
We are not responsible for third-party services beyond our obligations.

12. Warranties & Disclaimers

The Services are provided “as is” and “as available.”
We disclaim all warranties to the maximum extent permitted by law, including merchantability, fitness for a particular purpose, and non-infringement.

13. Limitation of Liability

To the maximum extent permitted by law:

We are not liable for indirect, incidental, consequential, or punitive damages.
We are not liable for damages resulting from:
- Service interruptions or downtime,
- Data loss or corruption,
- Unauthorized access, breaches, or use of your account or Customer Data.
Our total liability for all claims is limited to the amount paid by you to us in the 12 months preceding the claim.

14. Indemnification

You agree to indemnify and hold harmless Optizent, LLC, its affiliates, officers, employees, and agents from claims, damages, or expenses arising from:

Your use of the Services;
Customer Data;
Your violation of these Terms or applicable law.

15. Termination

You may cancel your subscription at any time.
We may suspend or terminate accounts that violate these Terms.
Upon termination, your right to use the Services ceases, but certain sections (e.g., IP, confidentiality, liability) survive termination.

16. Governing Law & Disputes

These Terms are governed by the laws of Washington, USA, without regard to conflicts of law principles.
Venue lies exclusively in the courts located in King County, Washington.

17. Changes to Terms

We may update these Terms from time to time. The “Last Updated” date will always reflect the change. Material updates will be communicated (e.g., by email or in-app). Continued use after changes take effect means you accept the updated Terms.

18. Contact Us

If you have questions about these Terms:
Optizent, LLC
Email: support@optizent.com
Address: 7345 164th Ave NE #145-110, Redmond, WA 90852

Privacy Policy

Version: v1.0
Last Updated: September 23, 2025

📌 Quick Summary (for convenience)

Operator: UTM Manager is a product operated by Optizent, LLC.
Data we collect: Account info, billing info, usage data, and content you provide (e.g., UTM links, templates, audit files).
Org visibility: Org Admins in your organization can view activity and content you contribute.
Analytics: We use tools such as Google Analytics and error monitoring to improve service.
Security: We use encryption, access controls, and backups, but no system is 100% secure.
Availability: We rely on third-party hosting; we strive for uptime but cannot guarantee it.
Data loss: While we back up data, we are not liable for data loss or corruption.
Your rights: You can access, correct, or delete your data. GDPR/CPRA rights apply where relevant.
Contact: support@optizent.com.

(Please read the full Privacy Policy below for all details.)

1. Who We Are

This Privacy Policy explains how Optizent, LLC (“Company,” “we,” “us”) collects, uses, and shares information when you use UTM Manager and related services (the “Services”).

Contact: privacy@optizent.com
Address: 7345 164th Ave NE #145-110, Redmond WA 98052

2. Information We Collect

We collect the following types of information:

Account & Profile Data: name, email, password (hashed), organization membership, roles.
Billing & Subscription Data: plan, payment method (via payment processor), invoices, taxes.
Usage Data: login activity, actions within the Services, IP address, browser/device type, timestamps, and error logs.
Customer Data: UTM templates, audit inputs, GTM/GA4 configuration files, and other content you provide.
Org Visibility: If you join an Organization, Org Admins may access activity and Customer Data you contribute.
Analytics & Cookies: We use analytics tools (e.g., Google Analytics, error monitoring) and cookies to understand usage and improve features.
Support Data: emails, chat messages, or files you send to us.

3. How We Use Information

We process data to:

Provide and improve the Services.
Authenticate users and manage accounts.
Allow Org Admins to manage org-level activity and data.
Monitor usage, troubleshoot issues, and improve features using analytics.
Send service notices, updates, and (with consent) marketing messages.
Process billing and comply with legal obligations.

4. Sharing & Disclosure

We share information only as needed to operate the Services:

Service Providers: hosting, billing, analytics, email delivery, and error monitoring.
Integrations You Enable: GA4, BigQuery, or other third-party services you connect.
Org Admins: If you join an organization, Org Admins can view and manage your activity and contributions.
Legal & Safety: When required by law or to protect rights, safety, and security.

We do not sell personal information.

5. Cookies & Tracking

We use cookies and similar technologies for authentication, preferences, and analytics.
You can manage cookie settings in your browser or through our consent banner (where implemented).
Disabling essential cookies may affect functionality.

6. Data Retention

We retain data only as long as needed to:

Provide the Services,
Comply with legal obligations,
Resolve disputes, and
Enforce agreements.

You may request deletion of your account and associated data.

7. Security

We implement measures such as encryption in transit, access controls, monitoring, and backups.
However, no system is 100% secure, and we cannot guarantee absolute protection.
You are responsible for using strong passwords and keeping your credentials secure.
We are not liable for unauthorized access, hacking, or data breaches beyond our reasonable control.

8. Service Availability & Data Loss

We host our Services on trusted third-party providers and strive for high availability.
We do not guarantee uninterrupted access or 100% uptime. Outages may occur.
While we perform backups, we are not liable for loss, corruption, or recovery of Customer Data.
You are responsible for maintaining your own copies of important data.

9. Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your data.
Request data portability.
Restrict or object to processing.
Withdraw consent for marketing communications.
EU/UK residents: GDPR/UK-GDPR rights, including the right to lodge a complaint.
California residents: CPRA rights (know, delete, correct, opt-out of certain sharing).

Requests: contact support@optizent.com. Verification may be required.

10. International Transfers

We may transfer and store data outside your country (e.g., in the U.S.). Where required, we rely on safeguards such as Standard Contractual Clauses (SCCs).

11. Children’s Privacy

The Services are not directed to children under 16. We do not knowingly collect data from children. If we discover such data, we will delete it.

12. Data Processing Addendum (DPA)

For customers who require a DPA to comply with GDPR or similar laws, please contact support@optizent.com.

13. Changes to This Policy

We may update this Privacy Policy. The “Last Updated” date reflects the current version.
If changes are material, we will notify you (e.g., via email or in-app message).

14. Contact Us

UTM Manager is a product operated by Optizent, LLC.
Email: support@optizent.com
Address: 7345 164th Ave NE #145-110, Redmond WA 98052

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