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ou’ve probably been there before: you open your analytics report, eager to see which campaigns are crushing it… and instead, you’re staring at a messy list of half-baked sources and broken campaigns. All technically the same thing… but now split into four different rows in your dashboard. That’s the hidden cost of bad UTM tracking. […]

If you’ve ever opened up a Google Analytics report and wondered why your traffic looks messy or mislabeled, chances are the culprit is inconsistent UTMs. UTM parameters are small tags you add to your URLs to track where visitors are coming from. They’re incredibly powerful, but they only work if you use them correctly. And

Running ads, posting content, or sharing links on social media is only half the job. The real question is: Which posts and platforms actually drive results? That’s where UTM parameters come in. With a simple, consistent tagging strategy, you can turn every social link into a trackable campaign and stop guessing what’s working. What are

Want to finally know which posts, ads, or emails drive results—without digging through guessy reports? That’s what UTM links are for. In this quick guide, you’ll create your first UTM link the right way and learn how to avoid the classic mistakes that wreck attribution. What’s a UTM link (in 10 seconds)? A normal URL

We’ve now covered four UTM parameters in this series: Now it’s time to finish with utm_content — the tag that helps you tell similar links apart. The Basics 👉 utm_content is used to differentiate variations of the same campaign. Think of it as a tie-breaker when you have multiple ads, links, or creatives pointing to

So far in this series, we’ve looked at: Now let’s talk about utm_term — the parameter that adds another layer of detail, especially for search ads. The Basics 👉 utm_term is used to identify keywords or targeting terms that triggered your ad or campaign. While it’s most commonly used in paid search (like Google Ads

So far in this series, we’ve covered: Now it’s time for the third piece: utm_campaign — the tag that tells you why the traffic exists in the first place. The Basics 👉 utm_campaign is used to identify the specific marketing campaign or promotion that drove the click. Think of it like a label on a

In the first part of this series, we looked at utm_source and how it tells you where your traffic comes from.Now let’s talk about its partner: utm_medium. The Basics If utm_source is the who (the platform sending you traffic), then utm_medium is the how.👉 It tells your analytics tool what type of channel or method

If you’ve ever run a marketing campaign and looked at the reports in Google Analytics (or any other analytics platform), you’ve probably seen traffic broken down by “source.” That’s thanks to the utm_source parameter. But what exactly does it do, and why should you care? The Basics utm_source is one of the five UTM parameters

f you’ve ever run a digital marketing campaign, you already know how powerful UTM parameters are. They let you track where your traffic is coming from, how campaigns are performing, and which channels are actually driving results. But here’s the catch: creating UTM links one by one is painful. If you’re managing dozens—or even hundreds—of