GA4

If you run Google Ads, you’ve probably heard two terms over and over again: UTM parameters and auto-tagging. They both sound like “tracking,” so a lot of marketers assume they do the same job. They don’t. In fact, mixing them up is one of the biggest reasons why Google Ads and GA4 reports don’t match […]

If you’re running campaigns across social media, email, or paid ads, you’ve probably come across UTM parameters. These handy little tags help you see exactly where your traffic is coming from and which campaigns are actually driving results. With Google Analytics 4 (GA4), the process of tracking UTMs is slightly different from the old Universal

If you want Google Analytics 4 (GA4) to tell you exactly where your traffic is coming from, you need to tag your links with UTM parameters. Many marketers skip this step and then wonder why their reports are full of “Direct” traffic or mislabeled sources. The truth is, GA4 is only as smart as the