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In the first part of this series, we looked at utm_source and how it tells you where your traffic comes from.Now let’s talk about its partner: utm_medium. The Basics If utm_source is the who (the platform sending you traffic), then utm_medium is the how.👉 It tells your analytics tool what type of channel or method […]

If you’ve ever run a marketing campaign and looked at the reports in Google Analytics (or any other analytics platform), you’ve probably seen traffic broken down by “source.” That’s thanks to the utm_source parameter. But what exactly does it do, and why should you care? The Basics utm_source is one of the five UTM parameters

f you’ve ever run a digital marketing campaign, you already know how powerful UTM parameters are. They let you track where your traffic is coming from, how campaigns are performing, and which channels are actually driving results. But here’s the catch: creating UTM links one by one is painful. If you’re managing dozens—or even hundreds—of

If you’re running digital marketing campaigns, you already know how messy UTM parameters can get. One person uses facebook, another uses FB, and someone else types FaceBook.com. Suddenly, your Google Analytics or GA4 reports are full of duplicate sources that should have been one. That’s where a UTM management tool makes all the difference. Instead

If you’ve ever looked at a really long link in your browser and wondered what all those extra bits mean, you’ve probably seen UTM parameters in action. They look a little messy at first, but they’re one of the most powerful tools digital marketers have for tracking campaigns. Let’s break it down in plain English.

Spreadsheets are the most common method for creating, managing, and tracking UTM parameters. However, they are also the messiest.  Unless you are the only one building and managing the UTMs in your organization, they can be very challenging to manage. But if you still want to manage in a spreadsheet, then we recommend using UTM