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If you rely on campaign data to make marketing decisions, the last thing you want is inaccurate or missing UTM tags. Yet, small mistakes—like inconsistent capitalization, missing parameters, or copy-pasted links—can break your tracking and make reports messy. A UTM audit is the best way to catch those problems before they affect your data. Let’s

If you’ve ever opened a campaign report only to find “Facebook,” “FB,” and “Meta” listed as three different traffic sources, you already know the pain of inconsistent UTMs.Inconsistent naming might seem like a small issue at first, but it quickly snowballs into a reporting nightmare — duplicate rows, inaccurate attribution, and wasted analysis time. Why

UTM parameters are simple in theory, just a few tags added to your URLs so you can see where your traffic is coming from. But in practice, small mistakes can quietly break your entire campaign tracking. The result? Inaccurate reports, messy data, and frustration when trying to prove what’s working. Let’s go over some of

UTM parameters are one of those little things in marketing that make a big difference. Done right, they turn your campaign URLs into a treasure chest of insights. Done wrong, they create a confusing mess of reports that nobody wants to touch. So how do you structure UTMs in a way that gives you maximum

If you’ve ever run a digital marketing campaign, you know how messy tracking can get. One person tags a link with utm_source=fb, another uses utm_source=facebook, and suddenly your reports are split into two different buckets. Multiply that by dozens of campaigns and platforms, and you’re left with chaotic, unreliable data. That’s exactly where a UTM