Marketers know the pain: every week, you’re building campaigns across email, social, paid ads, partnerships, influencers, and more. And every single one of those campaigns requires properly formatted UTM parameters if you want accurate analytics.
But manually building UTM links is slow.
It’s inconsistent across teams.
And if you rely on spreadsheets, copy-paste errors are almost guaranteed.
So today, we’re excited to launch the AI UTM Builder — a free tool that generates clean, analytics-ready UTM URLs instantly from any campaign brief, message, or email.
No setup.
No rules to memorize.
Just paste plain English → get perfect UTM links.
Why We Built the AI UTM Builder
UTM Manager has always focused on making tracking easy, consistent, and scalable for marketing teams. But we noticed a common challenge:
Most campaigns begin as text — emails, Slack messages, briefs, or even simple one-sentence ideas.
Teams were still manually deciding:
- What should the utm_source be?
- Is this paid social or organic?
- What’s the best campaign name?
- Should we use content or term?
- How do we enforce consistent formatting?
These decisions slow teams down and lead to inconsistent data in analytics platforms like GA4, BigQuery, Amplitude, or Looker Studio.
So we asked ourselves:
What if AI could read the campaign message and build UTMs automatically?
That’s exactly what this tool does.
How the AI UTM Builder Works
Just paste any campaign text.
Example:
“We’re sending a back-to-school email blast with a buy-one-get-one offer. Please generate the UTMs.”
The AI analyzes the message and:
✔ Detects the platform
(email, LinkedIn ads, Facebook post, Google Ads, etc.)
✔ Infers the channel/medium
(email, paid_social, organic_social, cpc, influencer, etc.)
✔ Identifies the campaign theme
(back_to_school_promo)
✔ Suggests utm_term and utm_content
(if applicable)
✔ Builds fully formatted UTM URLs
(always lowercase + underscores)
Even if you don’t include a landing page, the tool generates a safe placeholder so you can update it quickly.
Why Marketers Love This Tool
🔥 Instant UTM Generation
No more guessing platform/medium or digging through old spreadsheets.
🧠 AI-Powered Inference
Understands natural language — emails, Slack messages, campaign briefs, or one-liners.
⚡ Fast & Free
Available during early access with no signup required.
✨ Perfect Formatting
Consistent lowercase, underscores, and sanitization for clean analytics.
🚀 Team-wide Consistency
Everyone uses the same rules, automatically.
Perfect for Every Type of Campaign
Whether you run:
- Email campaigns
- Facebook ads
- LinkedIn campaigns
- Google search
- TikTok influencer partnerships
- Affiliate promotions
- Blog posts
- Press releases
… the AI UTM Builder will infer platform + medium accurately and return ready-to-use tracking URLs.
Try It Free (Early Access)
You can start using the AI UTM Builder immediately — no signup required.
👉 Use the free AI UTM Builder here:
utmmanager.com/ai-utm-builder (or your final slug)
Paste your campaign brief.
Click “Generate.”
Copy your ready-to-use URLs.
That’s it.
Coming Soon: Even More AI Features
This launch is just the beginning. Many new features are coming soon.
Final Thoughts
Accurate analytics begins with consistent tracking.
The AI UTM Builder eliminates the guesswork, the manual work, and the inconsistency — giving marketers a fast, reliable, intelligent way to generate UTMs.
Try it now and see how much time you’ll save.
👉 utmmanager.com/ai-utm-builder
Have questions, feedback, or feature ideas?
We’d love to hear from you.