What does UTM stand for and what are they used for?

UTM stands for Urchin Tracking Module.
When you send a newsletter, post in forums and share links to your content you want a way to measure what medium and content gives you most ROI. When sharing a URL with UTM tags you can see directly in Analytics how the visitor reached your page.


I have registered an account but why don't I receive the activation e-mail.

Check your spam folder.


Why can't I click on the eye icon to get my URL?

Several functions on the site uses JavaScript and most likely it is turned off in your browser or you have an extension that is blocking scripts.


I have an improvement suggestion. Can I send it to you?

Absolutely! I love getting feedback. Use the contact page.

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